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Month: April 2022

Measuring Success

We have all been there, you think a campaign is top-notch, that this will be the best one yet.
But how can you know the effect your campaign had? How well did it do?   Should you follow down this path or choose a different one?

Have a goal in mind:       

  • Regularly get your name and brand in front of your prospects and customers 
  • To tell your prospects and customers what you do 
  • Help your customers to make decisions in your favour 
  • To creates opportunities  
  • and last but far from least, to support and enable sales  

Each one has a purpose, and each should be measurable, but since Apple updated their Mail Privacy Policy last year, measuring engagement levels in a campaign rather than open rates is becoming the norm. 

Opens are ok but only pick trends so take the information from your recent campaign and comparing it to earlier campaigns is an easy way to measure what is working for you and what isn’t. 

If you need any help, we’ll be working hard with you over the coming months to make sure you’re sending more and more campaigns out to relevant contacts. 

Measuring the effectiveness of your email marketing campaigns is becoming more and more crucial and can affect your future campaigns and the direction you want to go in.

Be sure to stay on top of your statistics, keep an eye on what’s working and what isn’t, and focus your attention on a specific goal to plan your email campaigns around.

Measure Your Success

World Health Day

It’s our planet and our health.
 
We’ve all been faced with the pandemic but so many of us are also confronted by the increase in illnesses like asthma, cancer, and heart issues. On top of these, our world is also facing a new level of pollution which is having a detrimental effect on us as a civilisation.
 
The pollution and climate crisis impacts us on a health level that has never been seen before.
 
This year, World Health Day is aiming to educate and raise awareness of the current climate and health crisis. Over 90% of the world’s population are breathing in unhealthy air; the amount of plastic in our oceans has finally made it into our food chain; water scarcity and greenhouse emissions are all contributing to an unhealthy world.
 
What can we do to help?
 
By making a conscious decision to reduce energy use in our homes, walking more or taking public transport, cutting on consumption and waste and even by tweaking your diet are all slight changes that can make a significant difference!
As individuals and communities, we can all play our part to make our world more sustainable for future generations, and in the process, we can help ourselves to live a healthier lifestyle!
 
It starts with us.