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Month: May 2022

Sharing Your Expertise

In business, your experiences and opinions are all unique to you, but this does not mean that you cannot display what you have learnt and share what you know!

Talking about your business on your social media platforms will highlight to your followers the value and advice you can give them. It gives you a chance to engage more with those who view your page and allows people to comment on your posts so that they can ask questions – the key here is to make sure you are consistent in answering!   You can use the comments and questions to define your upcoming posts and be proof that you are listening to what your followers want to see.

Sharing the best and relevant content will help to raise you above others in your field.   By sharing the most valuable and most actionable advice and tips, followers will see you as the go-to page and regularly check in to see what is new.

In sharing your expertise, it is important to remember to show up, to be consistent and to bring value. In doing so, you will be growing your social profile and proving that you can be the one to give simple, practical advice to your followers!


Increase your visibility

Increasing your visibility on social media is a key way to ensure that you are growing, expanding and getting your business message out there. Creating quality posts full of eye-catching imagery, great copy and meaningful content that is interesting, relevant or useful are all important factors to engage with your followers and subscribers.

Taking care and nurturing your SEO is always another sure-fire way of ensuring your business pages are coming up more often and higher in end-user searches. You can then use the data gathered from results to create goals and content around what is most successful! While we’re discussing followers, quality over quantity is everything.

Boosting your numbers with random followers won’t do any good to your business – you want people following your social media because they want to, because they feel some benefit from their engagement with your platforms. Engage with people and post at the right times!   Unfortunately, there isn’t a magic time for posting that will give you the most interaction, but your platform’s statistics is a great place to start. You will be able to determine the best times and days for posting that is in keeping with your high levels of engagement.