Assets for the Self-Serve (library) module

• HTML for emails and landing pages
  • We’d prefer coded – see icm coding page.
  • We’ll accept flat designs.
  • We’re happy to make amends.
  • Links to resellers web stores
  • Personalisation – to who, from who, products, pricing and more
  • Feedback forms, surveys
  • PDF downloads
  • Video in landing pages
  • Triggered / automated and sequenced emails e.g. new account, 1^st order placed, birthday, abandoned basket, doesn’t order x from us, hasn’t ordered y product in z months, hasn’t ordered for x days.

• PDF’s
  • To personalise for the reseller community, allow a 210 x 60 space for their personalisation. If appropriate pricing and end dates can be left blank and completed by the reseller.
  • A4, multiple page formats
  • We use PDFLib in conjunction with Adobe Acrobat Pro to create dynamic fields in PDFs. Request more info.
• Social media images 1200px x 675px with accompanying text
• Social media (suggested) content for LinkedIn and Facebook
• Social media video (MP4) for social media – max length for TikTok video is 34 seconds, for a video on social media xx seconds
• Web Banners in the following sizes (some or all can be supplied):
  
  • 1920px x 448px
  • 450px x 250px
  • 474px x 300px
  • 640px 480px768px x 400px

• PowerPoint slide decks
• MS Word & Excel

Assets for the Create Your Own module drag and drop library.

• The optimum width for our emails is 600px wide so images to work within that constraint please.
• Snippets are little html articles that can be dragged in to construct a newsletter or supplement an email – 600px max please.

Assets for Managed Campaigns module (Including any from the Self-Serve list too)

• High-Res Product Images
• Completed Product list from excel sheet – here
• Hero images
• Lifestyle images
• Promotional copy for campaign content
• Existing landing pages for inspiration
• Videos