It’s simply a little intro piece and it reads far better than something like ‘Having trouble viewing this email’ which is the seeming alternative. Don’t waste it
Avoid the purge
What do you do when you first get out of bed?
Coffee, loo, snooze, mix of all of the above, and check and delete emails?
Timing is key.
Too busy to engage and open emails, so delete, delete, delete.
Send or schedule emails to go after 10.00 and not too late in the evening.
Know your customers.
Engagement is the key
Get it in the inbox, get it opened, get it read, get it engaged with getting click throughs.
Click throughs are leads.
A single Call to Action (CTA) is ok, but four works better.
Use images as links.
More links equals more clicks, and more clicks is more leads.
Use images better
People click on images.
Images set as video image work really well.
Use gifs to spice up the email.
And above all make the email interesting and useful.
Keep your name in front of your customers to stay in their consideration.