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Summer Holidays!

School is out and for most children and parents there are now 6 weeks to fill.

Having to come up with a programme of activities that won’t break the bank but keep everyone entertained is no easy task!

Are you juggling work and holiday clubs? Do you have the whole of the summer holidays ahead of you with the children?

We’ve put together a list of websites that will give you some ideas for fun family activities to do this summer holiday.

Don’t forget that many museums are free. The National Trust and English Heritage have sites that you can also visit for free. Lots of restaurants have deals for families during the summer including Bella Italia, Sizzling Pubs, Brewers Fayre, Dobbies Garden Centres, Morrisons, Asda and many more.

You can take a picnic with you – see https://tinyurl.com/4zfks59s for some brilliant foodie ideas.

From free things to do at home with the kids to low-cost days out or full-on treat days see below.

https://www.dayoutwiththekids.co.uk/

https://www.eparenting.co.uk/

https://wonderadventures.co.uk/

https://tinyurl.com/bdz7kk55

https://tinyurl.com/yw4u6356

Enjoy your summer and hope this makes your planning a little easier!

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Sharing Your Expertise

In business, your experiences and opinions are all unique to you, but this does not mean that you cannot display what you have learnt and share what you know!

Talking about your business on your social media platforms will highlight to your followers the value and advice you can give them. It gives you a chance to engage more with those who view your page and allows people to comment on your posts so that they can ask questions – the key here is to make sure you are consistent in answering!   You can use the comments and questions to define your upcoming posts and be proof that you are listening to what your followers want to see.

Sharing the best and relevant content will help to raise you above others in your field.   By sharing the most valuable and most actionable advice and tips, followers will see you as the go-to page and regularly check in to see what is new.

In sharing your expertise, it is important to remember to show up, to be consistent and to bring value. In doing so, you will be growing your social profile and proving that you can be the one to give simple, practical advice to your followers!

visibility

Increase your visibility

Increasing your visibility on social media is a key way to ensure that you are growing, expanding and getting your business message out there. Creating quality posts full of eye-catching imagery, great copy and meaningful content that is interesting, relevant or useful are all important factors to engage with your followers and subscribers.

Taking care and nurturing your SEO is always another sure-fire way of ensuring your business pages are coming up more often and higher in end-user searches. You can then use the data gathered from results to create goals and content around what is most successful! While we’re discussing followers, quality over quantity is everything.

Boosting your numbers with random followers won’t do any good to your business – you want people following your social media because they want to, because they feel some benefit from their engagement with your platforms. Engage with people and post at the right times!   Unfortunately, there isn’t a magic time for posting that will give you the most interaction, but your platform’s statistics is a great place to start. You will be able to determine the best times and days for posting that is in keeping with your high levels of engagement.

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Measuring Success

We have all been there, you think a campaign is top-notch, that this will be the best one yet.
But how can you know the effect your campaign had? How well did it do?   Should you follow down this path or choose a different one?

Have a goal in mind:       

  • Regularly get your name and brand in front of your prospects and customers 
  • To tell your prospects and customers what you do 
  • Help your customers to make decisions in your favour 
  • To creates opportunities  
  • and last but far from least, to support and enable sales  

Each one has a purpose, and each should be measurable, but since Apple updated their Mail Privacy Policy last year, measuring engagement levels in a campaign rather than open rates is becoming the norm. 

Opens are ok but only pick trends so take the information from your recent campaign and comparing it to earlier campaigns is an easy way to measure what is working for you and what isn’t. 

If you need any help, we’ll be working hard with you over the coming months to make sure you’re sending more and more campaigns out to relevant contacts. 

Measuring the effectiveness of your email marketing campaigns is becoming more and more crucial and can affect your future campaigns and the direction you want to go in.

Be sure to stay on top of your statistics, keep an eye on what’s working and what isn’t, and focus your attention on a specific goal to plan your email campaigns around.

Measure Your Success

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World Health Day

It’s our planet and our health.
 
We’ve all been faced with the pandemic but so many of us are also confronted by the increase in illnesses like asthma, cancer, and heart issues. On top of these, our world is also facing a new level of pollution which is having a detrimental effect on us as a civilisation.
 
The pollution and climate crisis impacts us on a health level that has never been seen before.
 
This year, World Health Day is aiming to educate and raise awareness of the current climate and health crisis. Over 90% of the world’s population are breathing in unhealthy air; the amount of plastic in our oceans has finally made it into our food chain; water scarcity and greenhouse emissions are all contributing to an unhealthy world.
 
What can we do to help?
 
By making a conscious decision to reduce energy use in our homes, walking more or taking public transport, cutting on consumption and waste and even by tweaking your diet are all slight changes that can make a significant difference!
As individuals and communities, we can all play our part to make our world more sustainable for future generations, and in the process, we can help ourselves to live a healthier lifestyle!
 
It starts with us.
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incontrol marketing red nose day

Red Nose Day

incontrol marketing red nose day
Red Nose Day is back, and this year’s theme is ‘You’. Focusing on us, the people at home, and what we can all do to help to raise money for such an amazing cause!
 
Whether you decide to bake, take up some challenges or simply donate, you can make a difference and change lives.
 
Every year, communities come together to help raise money for those most in need.   Comic Relief has partnerships with a multitude of amazing projects and organisations, both globally and in the UK. It is your donations which help fund these projects to support people who need help to break free from poverty, violence, and discrimination.
 
Tune in to BBC One tonight at 7pm and get ready for a night full of comedy specials, live performances, and music from some of the biggest names!
 
To donate online, please follow the link below –
 
 
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inControl Marketing Social Media Self Seve Templates

Friendlier Social Media Assets in your Marketing Portal

inControl Marketing Social Media Self Seve Templates

You know this but perhaps worth saying again that when you’re promoting your business across your social media platforms, it’s important to remember that your posts shouldn’t always be product driven, so to help …..

Jump into the Self-Serve area of the Marketing Portal and search for ‘March’ in keywords

Check out this month’s Social Media content including:

·Mother’s Day

·St Patricks Day

·Red-Nose Day

·And more

To take it back a step; if you’ve not linked your marketing portal account to your social media accounts yet then all you need to do is go to System Settings in the top right corner and then click Social Media.

Show your friendlier face 

For more information or a demonstration, please contact us today on either

Support@incontrolmarketing.co.uk

01386 257757

 
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international womens day

International Women’s Day

international womens day
International Women’s Day is here to help to Break the Bias and aim for a world without stereotypes.
 
Women deserve positive visibility and recognition for their accomplishments, and so by celebrating women’s achievements we can call out inequality and help to forge a gender equal world!
 
Whether deliberately or subconsciously, bias can make it difficult for women to break ground in what is known as a ‘Man’s World.’ Individually we can all play our part to speak out against discrimination and gender bias to help level the playing field.
 
International Women’s Day supports several missions to help raise awareness of the need for a world without bias or restrictions: focusing on empowerment, health, technology, and businesses. Raising awareness, standing out against inequality celebrating important gains, wins, and successes are all key factors to help build a greater understanding around such an important movement.
 
Identifying our goals in both our personal lives and the wider world is important. We can all take it upon ourselves to celebrate women’s achievements, challenge bias and speak out for any form of injustice we see.
 
International Women’s Day is a wonderful platform to start from and there is so much information, help, guidance and support out there for those who wish to make a stand. Many industries, governments and communities support and celebrate this day – and you can be one of them!
 
For more information and support, please visit https://www.internationalwomensday.com/
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Marketing Demo Missing Piece

Are we the missing piece to your email marketing?

Are you feeling that your business is lacking in marketing, or that this could be an area you could improve on but just don’t know where to start?
We might be just what you are looking for!

At inControl Marketing we are incredibly fortunate to work in conjunction with many amazing and well-known brands, providing Resellers with a wide range of collateral, all available through our Email Marketing Portal.

Whether you feel that you are struggling to set aside enough time to be creating your own email marketing campaigns, you want some more guidance or just want complete freedom to create your own marketing and social media collateral – we have choices and options for everyone!

If you would like more information on how we can help you, or would like to book in a Demo Session, contact us today!

    digital-learning-day

    Digital Learning Day

    digital-learning-day

    As our use of technology is ever changing, growing, and adapting, Digital Learning Day is becoming ever more prevalent as every year passes.

    With the Pandemic having impacted so many lives and disrupted so much schooling, we can only be thankful that technology has been there to help act as a buffer for distance learning. Teachers, students, and parents alike are all able to benefit from using technology to help make their own lives easier and smoother with digital learning!

    Digital Learning takes shape in many forms, such as online courses, accessing digital content, virtual classrooms, and virtual meetings, to name a few. Learning is become more mobile and can happen anywhere and at any time. The learning available must be as high-quality, accessible, and engaging as possible so that everyone feels that they are receiving the best of the best and want to pursue their learning experience!

    Digital Learning Day is here to help ensure that every student has the learning opportunities they both need and deserve. Having a well-rounded digital knowledge which has been formed from a fun and engaging experience is so important as it keeps individuals engaged and keen to expand upon their knowledge!

    If you would like to learn more about Digital Learning Day can do for you, visit https://all4ed.org/digital-learning-day/

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